Many of you might have seen this already, but a few folks passed along this interesting analysis of perceived changes in Apple’s commitment to their customers.
While the author of the original blog post wrote a retraction (or sorts), he claimed that Apple had ‘lost the functional high ground’. Now, whether or not you think Apple products have gotten better or worse over the years as they too, like us, continue to diversify at high speed, this particular article helps bring home the real message:
“People equate product quality with how much a company cares. Your product communicates how much you care.
When people use your product, how much do they know you care? And what can you do this quarter to show them?