No Chris Pratt or Jennifer Lawrence, but at least it’s shorter

This movie, Objectified, was created quite a few years ago at this point (especially in our industry), but it’s a great introduction to the process and leading thinking behind industrial design.

It canvasses a large, and often eccentric, collection of products and designers for their thoughts and experiences in reshaping new products for the consumer market.

One of the most fascinating intros was of Dunne & Raby, two London-based designers who use design as a catalyst for discussion and debate about important social issues, such as how humans interact with robots, etc. (

A consistent theme throughout the movie is that you can see elements of the designer in the product that is created, so the next best question is, how do you want to be seen after your next launch?

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