I’m sending along a good article from the market-watchers about the race to take advantage of an ever-growing Affinity Database by the leading tech companies, particularly Google, Facebook, and Twitter.
The conclusion of the article is that Google, not Facebook (despite it’s collecting 80Bn ‘likes’ per month) will win the race, claiming the Goog has to its advantage:
-A broader set of affinity data across all of its properties
-Proven ability to create meaning from all of this data (noise?)
-Simply better and richer ad units than Facebook
What do you think?